Qualcomm is already one of the biggest names when it comes to mobile processors and now wants to make in-roads and take a big bite of the laptop market share.
And one of the main strategies for it is to create more powerful and fast processors that compete with or outdo the Apply M1 chips.
The biggest selling point of the M1 chip is the long battery life it delivers. Something not even the oldest and biggest of players in the market like Intel or Advanced Micro Devices (AMD) can boast of.
According to Qualcomm’s Chief Executive, Cristiano Amon, they are working in tandem with a team of chip designers and programmers that have experience with Apple.
That’s because Qualcomm believes only custom-made chips can go toe to toe with the Apple chips.
And since Qualcomm doesn’t want to start its own line of chips, a major step taken by then under the leadership of Amon is the $1.4 billion acquisition of the startup known as Nuvia.
And in case you didn’t know Nuvia was created by ex-Apple employees who have worked on the latest M1 chips. These Nuvia-based laptop chips should hit the market by next year.
One of the biggest roadblocks for Qualcomm with these new chips would be instilling trust in the minds of the users. That’s because they do not have the same market standing as Intel or AMD even in their hometown.
Believe it or not, when Amon told a cab driver to drop him at Qualcomm he thought it was the stadium which was once the home ground of the San Diego Chargers.
To overcome this, a new branding program is already in the process that aims to promote their Snapdragon chips.
Another big challenge would be to keep Apple as their customers who use Qualcomm chips in their iPhones. Apple is already looking to replace Qualcomm by making faster, more powerful chips in-house.
So the question remains, would you choose a Qualcomm-powered laptop over the Apple M1 MacBook if it were just as powerful, fast, and delivered great battery life at a lesser cost?
And do you think Apple iPhone chips will be just as good? Let us know your thoughts in the comments below.